ABOUT
ME
Passionate About Marketing
For more information, scroll down this page or visit my Linkedin profile
I'm a digital marketing professional with various channel experiences including organic, paid search, and paid social across different countries. With a balance of creativity and analytical thinking, I would help your brand growth and expand your business at a global scale!
skills
Highly Expreinced Experiecned
Social Media PPC Display Shopping pMax Campaign Management Email Influencer Event Content Market Research Customer insight SQL Tableau Shopify Google Analytics GA4
Work experience
05/2022-Present
Digital Analyst, Assembly Global
Working for a global advertising agency, I contribute to clients' business growth through managing various digital ad channels. Majoyr responsibilities and achievements include:​​
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Identifying market trends and customer insights by analysing performance in order to achieve maximum ROI
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Improving ROAS by 50% and traffic by 170% YoY by changing campaign structures and starting a new channel for an e-commerce client
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Working with global teams, producing clear and comprehensive reporting across different channels and different markets
02/2021 -Present
Account Manager, SoftBank Telecom Europe
Supported brands that were expanding their presence in the APAC market by providing insights and account optimisation proposals. Experience included:
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Developed PPC campaign structures with specific KPIs for various clients including FMCG, Fashion, and e-commerce
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Increased revenue by 120% QoQ by executing brand & promotion-led campaigns based on a promotional calendar
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Allocated budget for each channel and adjusting wherever necessary to use budget efficiently
09/2019 -10/2020
Marketing Executive, Reed Exhibitions
Assisted brand management by coordinating marketing and events, in order to increase brand exposure and revenues for international events. Experience included:
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Delivered print and digital media campaigns liaising with 30 media partners and monitored their performance
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Contributed to the launch of a new platform by researching and collating articles to engage and retain customers
Education
09/2018 -10/2020
MSc Marketing & Brand Management, Kingston University, London
Modules included: Marketing Communication, Strategic Brand Management, Branding Design
04/2014-03/2018
BA in Human Relations, University of the Sacred Heart, Japan
Modules included: Media Communication, Psycology, Social antholopology
04/2017-07/2017
Graphic Design Certificate, Tokyo Design Plex Institute
Tools included: Adobe Illustrator, Photoshop, inDesign